Asian Cup Brings with it a Big Pay-Day

Asian Cup semi-final will be the biggest, most-viewed sporting event in Newcastle's history bringing with it a $14 million boost for the region

According to RDA Hunter CEO, Todd Williams, the Asian Cup semi-final being held at Hunter Stadium is as much about promoting the region as it is about sport,

"I spoke to people who came up for the Oman game. I was talking to the Omanians who you wouldn't normally have an opportunity to talk to. They were here to watch soccer but they are always interested in investment opportunities." 

Read the Newcastle Herald story