RDA Hunter this week launched a new campaign which aims to pique interest in the Hunter as a vibrant and urban centre. 

The Hunter’s key capabilities such as coal, wine and equine are well known. RDA Hunter, in its efforts to promote the region as a location to live, work and invest in, decided there was a need to promote alternate regional attributes.

Primarily web-based, Smart Happens Here is a campaign that promotes the region’s people, environment and culture. It has been designed to encourage people to seek further information about the Hunter as a destination.

It complements the Hunter Investment Prospectus and other regional promotional activities and will be promoted nationally and internationally.

Visit www.smarthappenshere.com.au